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Benedict Cumberbatch strips down to just a towel to play evil executive Benedict Lumberjack in pension ad to highlight the dangers of deforestation
Benedict Cumberbatch has stripped down to a towel to play a chief executive named Benedict Lumberjack for an advert highlighting the role of pension funds in fossil fuel projects.
The Sherlock actor, 48, can be heard saying 'I'm so hot right now' while he sits in a sauna and watches the world's forests burn in a campaign video created on behalf of the group Make My Money Matter. The advert, created by agency Lucky Generals and directed by Sophia Ray, aims to increase public awareness of the role of the UK pensions industry in financing companies that help to drive the climate crisis. The advert, created by agency Lucky Generals and directed by Sophia Ray, aims to increase public awareness of the role of the UK pensions industry in financing companies that help to drive the climate crisis
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