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Ben Stiller and Eddy Cue Talk ‘Severance’ and Talk Shop at SXSW
'Severance' executive producer Ben Stiller and Apple content chief Eddy Cue talked 'Severance' and industry trends during a SXSW keynote Sunday.
Stiller acknowledged that Cue and the programming team at Apple TV+ have a hard job in breaking new TV series and movies in such a crowded entertainment environment. He noted that Apple sees the high level of fan engagement around podcasts and YouTube content devoted to analyzing each episode. Stiller credited Apple TV+ leaders Zack Van Amburg and Jamie Erlicht for supporting his vision that Adam Scott play the lead role of Mark S. in “Severance” even when they didn’t see it themselves as first.
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