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Ben Affleck Reportedly Made $10 Million for 30-Second Dunkin’ Super Bowl Ad
Ben Affleck is an unabashed Dunkin’ fan, and he made millions to show the world in a 30-second Super Bowl ad last year
“We ran [the ad] once and got 7 billion media impressions, and it kind of kickstarted the year,” Dunkin’ president Scott Murphy recently told Entrepreneur. Affleck was part of the creative design of the ad, and Artists Equity, the production company he shares with Matt Damon, produced and directed it. While wearing his Dunkin’ merch, sipping his coffee and digging into a box of donuts, Affleck starts recording, goes over his wardrobe and enlists Charli D’Amelio for some help with his dance moves.
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