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Bella Hadid upset at ‘lack of sensitivity’ of Adidas ad linked to Munich Olympics
Model says she never learned about 1972 events and would ‘never knowingly’ be part of work linked to ‘horrific tragedy’
US model Bella Hadid has said she is “shocked”, “upset” and “disappointed” at the Adidas campaign in which she was featured that evoked memories of the terrorist attack that killed Israeli athletes at the 1972 Munich Olympics. Hadid – who is half-Palestinian – was initially featured in the German sportswear’s advertisement campaign for its SL72 running shoe, which paid homage to the Munich games after its release earlier in July. Nonetheless, Adidas pulled the ad with Hadid and pledged to revise the remainder of the SL72 marketing campaign, saying the company did not intend to make any connections “to tragic historical events”.
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