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Bella Hadid Lawyers Up Against Adidas After Olympic Campaign


Bella Hadid has secured lawyers to fight against Adidas after the company put out a controversial campaign surrounding the 1972 Olympics

Bella Hadid is fighting back after Adidas pulled her recent ad campaign that featured her wearing running shoes inspired by a design from the 1972 Munich Olympics. Adidas earned criticism from Israel and others for not only including Hadid, who is of Palestinian heritage, in the ad, but for using the 1972 Olympics as inspiration despite a terrorist attack that took place at the event. The ad, which was for the “SL72 ” trainers, showed Hadid sporting the sneakers while holding a bouquet of flowers as she stood in front of a red backdrop.

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