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Bella Freud’s Marks & Spencer collection sells out in a day
Designer’s 27-piece collaboration launched on Thursday, was gone on Friday and will not be restocked
“Freud has such a knack for creating personality-packed pieces that are easy to wear and appealing to all ages,” says Joy Montgomery, the shopping editor at Vogue. Mode: ‘You get hits and misses for collabs.’ Composite: John LewisWhile Freud is an established designer – she began her label in 1990 – she is forever known for dressing the likes of Alexa Chung, Sienna Miller and Kate Moss in her slogan knitwear in the 00s, an era currently in focus for a younger consumer. “The moment I saw her in the brand’s graphic 1970 jumper, I was sold … the logo knit feels like a gentle way to embrace the Primrose Hill set nostalgia.”
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