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Behind The Cover with d4vd: “It's a blessing to be a part of NME”

DIY pop innovator d4vd and collaborators tell us how the pop star’s NME Cover came together – read on to find out more

“He has the confidence to bring his ideas to life by whatever means he has at his disposal, whether it’s singing guitar riffs into a mic or tapping out drum beats with a pencil,” he says of the star. The location’s built-in set and red room reminiscent of Twin Peaks steered the shoot’s aesthetic, with Weiner and his team working on creating theatrical lighting to “make it pop how we wanted with shadows and shapes”. The result is a cover that kicks off a brand-new NME franchise in enigmatic fashion: d4vd coolly meeting the viewer’s gaze, his name traced in ‘blood’ – a blend of golden syrup and food colouring, mixed up in Freeborough’s studio.

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