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Beauty serums are fast, no-nonsense – and do three jobs in one | Sali Hughes on beauty
The best ones take the guesswork out of a skincare routine, tackling dullness, dehydration, poor texture and lines
The beauty industry’s great fallacy is that its customer base is made up of (cue nauseating marketing portmanteau) “skintellectuals” – people who have the time, interest and wherewithal to understand the difference between a peptide, a retinoid and a humectant – and the inclination to apply all three in a single routine. It takes out the guesswork and kills multiple birds (dehydration, a compromised skin barrier, dullness, poor texture, unwanted lines, or any combination therein) with one stone. If you want to add a retinoid (still by far the most evidence-backed “anti-ageing” treatment), Clinique’s Smart Clinical Repair(£62) includes HPR (Hydroxypinacolone Retinoate), which is gentler and faster working than retinol, as well as hydrating hyaluronic acid, glycerin and a sophisticated blend of peptides for barrier and texture.
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