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Beauty influencer does the maths on Mecca's '50-Cent Face' cost per wear campaign - and you won't believe the outcome: 'Holy grail of rip offs'
Beauty influencer Jill Clark has put Mecca on blast in a searing five-minute video in which she brands the beauty giant's new '50-Cent Face' campaign as a 'shame job.'
The campaign, launched in November last year, promotes the affordability of Mecca Max and claims customers can achieve a full face of makeup for less than 50 cents per day - with 'spare change in your car console, at the bottom of the bag or wedged in-between your couch cushions'. Mecca's campaign, launched in November, claims that customers can achieve a full face of makeup for less than 50 cents per day *based on average daily usage amounts 'I have never been paid by Sephora and they unequivocally do not pay me in any way to make this kind of content,' she told Daily Mail Australia, noting that the European cosmetic company had only contacted her after the videos blew up.
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