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Beach Volleyball Heads to CBS, CW in AVP Rights Pact
Beach volleyball from AVP will appear on CBS, CBS Sports Network and the CW as part of a new rights deal
The Association of Volleyball Professionals, or AVP, has struck two new multi-year rights pacts with Paramount Global’s CBS Sports and Nexstar’s CW. Executives at the league believe TV viewers have been primed to engage more with beach volleyball in the wake of the 2024 Paris Olympics, which featured the sport played right next to the Eifel Tower. At the CW, AVP will join a portfolio that includes the NASCAR Xfinity Series, WWE NXT, ACC football and basketball and Grand Slam Track.
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