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BBC Will Stop Using AI For ‘Doctor Who’ Promotion After Receiving Complaints
The BBC received complaints over use of AI to promote 'Doctor Who' and has said it won't use it again.
The decision to stop promoting via generative AI represents a u-turn from BBC Head of Media Inventory David Housden’s attitude to the technology when the marketing push was announced earlier this month. Houseden had said that “generative AI offers a great opportunity to speed up making the extra assets to get more experiments live for more content that we are trying to promote,” and didn’t mention that this would be the only time the BBC uses the technology for Doctor Who promotion. Over the weekend, OpenAI headed to Hollywood to show the potential of its revolutionary Sora software to studios.
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