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BBC The Apprentice winner crowned as Lord Sugar makes tough decision in final
The Apprentice has crowned its winner as Lord Alan Sugar made a tough decision in the final, with two candidates going head-to-head to secure his £250,000 investment
After 12 nail biting weeks, The Apprentice 2024 has found its winner in fitness studio owner Rachel Woolford, who has officially become Lord Alan Sugar's latest business partner. However, despite her aspirations, Lord Sugar's advisor Tim Campbell had reservations about the fitness studio owner, praising her as a "great advocate" for her product and service, but expressing doubts about her ability to scale her business beyond the gyms she had already established. Gym owner Rachel has admitted she intends to stay in business with Lord Sugar for many years to come (Image: Ian West/PA Wire)“My interest is a long term strategy, creating a bigger brand than what North Studios is now.
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