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BBC Apprentice fans make same complaint as Lord Sugar chooses winner


The Apprentice viewers were left saying the same thing after Rachel Woolford was announced as the winner of the 2024 series on Thursday night's final episode

After a gruelling 12 weeks, 18 plucky business hopefuls were whittled down by Lord Alan Sugar in their quest to snag a whopping £250,000 investment and the title of his latest protege and now, the search has wrapped up. Lending a hand were some of the previously axed candidates who came back to assist the two finalists in turning their business dreams into a reality before facing the ultimate showdown: pitching to Lord Sugar and a panel of industry bigwigs. Sadly pie-maker Phil's dreams of investment ended at the final hurdle, when Lord Sugar fired him in favour of Rachel (Image: BBC)Baroness Brady chimed in with her assessment: "He clearly has a good business, and his product is excellent.

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