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Barstool Sports CEO Erika Ayers Badan Resigns: ‘I Gave You My All’


After more than seven years at the helm of Barstool Sports, Erika Ayers Badan announced that she is stepping down as CEO.

After more than seven years at the helm of Barstool Sports — and in the way of the company’s ill-fated sale in 2023 — Erika Ayers Badan announced Tuesday that she is stepping down as CEO. Last summer, Barstool Sports founder Dave Portnoy bought the site back from casino and online gambling operator Penn Entertainment for $1. “It was a balancing act and kind of an exercise in futility — trying to generate bets at the same time as protecting a pirate ship while also subtly contorting it to be something more predictable, pacifiable and projectable to match with a casino company.

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