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Barco HDR Projector Pilot Program Launches at CinemaCon (EXCLUSIVE)
Jerry Bruckheimer, Joe Kosinski are testing Barco's new HDR projector. Barco announced its pilot program at CinemaCon.
Belgian cinema tech developer Barco launched its anticipated HDR By Barco theater projector at CinemaCon in Las Vegas with specially graded trailers from movies such as Parmount’s “Top Gun: Maverick,” video testimonials from “Maverick” producer Jerry Bruckheimer and director Joe Kosinski, and the launch of the projectors’ pilot program with exhibitors including AMC and Regal. A big part of the development is the aim to give a wider creative palette to filmmakers, and the “Top Gun: Maverick” segment of the CinemaCon demo includes a testimonial from Bruckheimer, who said, “I want the best cinema experience possible. No specific content has yet been announced for release, but based on the demo it could be assumed that Kosinski and Bruckheimer are at least considering it for their upcoming untitled Formula One racing movie.
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