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Banijay’s Live Entertainment Division Acquires ‘Luminiscence’ Creator Lotchi
Banijay Live has acquired Lotchi, a creator of immersive experiences whose show 'Luminiscence' has attracted over 350,000 spectators across France.
Lotchi is a start-up founded by Romain Sarfati in 2023 which has gained recognition in France for its know-how in blending cutting-edge technology and live orchestra to deliver cultural spectacles around landmark venues. We hope together, in leaning on the footprint and expertise both we and Banijay Entertainment have built, we can take this offering to the next level across new cities and sites and capitalise on the company’s innovative approach to create the next must-see immersive spectacle,” de Brugada continued. “The success of ‘Luminiscence’ in France highlights the growing public interest in experiences that bring us together around a shared and universal history,” continued Sarfati, who also noted that “joining Banijay Live opens the doors to an exceptional international network, enabling us to stage our shows in some of the world’s most iconic monuments while also envisioning bold new creations.”
Or read this on Variety
