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Banijay Rights Clinches ‘Big Brother’ for Malta
Banijay’s ‘Big Brother’ will launch in Malta later this year, thanks to a new pact inked by Banijay Rights with local producer, greatt.
The new deal marks the 70 th adaptation of the original Dutch television series where a group of total strangers are cooped up in a custom-built house equipped with cameras throughout. “A pioneering format with consistently excellent ratings, ‘Big Brother’ needs little introduction as a global television hit,” said Marion Vergnaud, SVP Iberia, Italy and Malta, Banijay Rights, who brokered the agreement, adding: “We are thrilled to be working with our local broadcast and production partners on this new version in Malta, and we relish the opportunity to delight an even wider audience.” “More than 8,500 housemates have passed through the ‘Big Brother’ house, with over 6,400 live evictions taking place, drawing a huge 90+ million social media followers from across the globe.
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