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Banijay CEO Says There Are No Immediate Plans to Buy ITV Studios, Focuses on Industry Consolidation at SXSW London Event
Banijay CEO Marco Bassetti declined to provide a definitive answer when pressed about potential acquisition plans for ITV Studios.
The response came as Bassetti discussed the broader need for consolidation in the media industry, suggesting that scale has become essential for survival in today’s marketplace. The CEO highlighted how scale provides leverage in negotiations with major streaming platforms, allowing companies to retain IP ownership rather than selling it outright. On the topic of artificial intelligence’s impact on content creation, Bassetti expressed both optimism and concern about the technology’s role in the industry.
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