Get the latest gossip
Banijay Branded Entertainment Strikes Strategic Deals With Launchmetrics, IMA (EXCLUSIVE)
Deals with allow BBE a larger versatility to its production and marketing and more nuanced calibration of campaign performance.
A provider to Tiffany’s, Vogue, KCD, Shiseido, The North Face, and Levi’s, Launchmetrics measures impact on social media of events and brands. “We have a first-class reputation for delivering premium content for our brand partners, leveraging Banijay Entertainment’s incredible in-house production talent, to create engaging storytelling that audiences love,” said Rossi Spencer. “ Across a wide range of creative, engaging and story-driven solutions and services, we can enhance the impact of brand-funded entertainment for BBE’s partners.”
Or read this on Variety
