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Baekhyun Says ‘Hello, World’ With New Album, Label & Professional Outlook: ‘I Feel More Ownership’


On Baekhyun's new solo album, the EXO member returns the K-pop industry more globally minded with 'Hello, World,' "Pineapple Slice" and a world tour.

While EXO’s group activities remain tied to SM, Hello, World is Baekhyun’s first release outside his longtime label, showcasing the growth and independence cultivated as an established idol performer and an increasingly more hands-on K-pop professional. Hello, World tracks like the bossa nova-inspired “Rendez-Vous” and crunchy-yet-harmonious, electro-pop cut “Woo” strike a balance between the polished, silky R&B and jazz influences Baekhyun first showed in 2019’s City Lights(that peaked at No. So, pretending that this is all a movie means I can turn my imagination into reality: I can be the stuntman, I can be a writer, I can be the director; there are so many different roles that go into making a movie…the “Pineapple Slice” music video is vampire themed and that also kind of taps into the fantasy and magic genre.

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