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Bad Bunny’s Residency Set to Generate $200 Million for Puerto Rico — Manager Noah Assad Takes Us Inside the Record-Breaking Shows
Bad Bunny manager Noah Assad gives an inside look at his artist's Puerto Rico residency, estimated to produce profitability of close to $200 million.
Over 400,000 people have purchased tickets to Bad Bunny’s “No Me Quiero Ir de Aquí” residency with sales coming in from a wide range of demographics, from the Netherlands to France, Aruba, South Korea, Jamaica, Italy and Germany, among top markets like the United States, Puerto Rico, Mexico, Spain and Canada. Assad began conversations about the residency with Jorge L. Pérez, the general manager of El Choli, more than three years ago, though the pair didn’t begin blue-skying until December 2023, when Martínez birthed the idea for the album “Debí Tirar Más Fotos,” a heartfelt tribute to Puerto Rico. Assad’s own Move Concerts promotion company is organizing the event, with help from specialized businesses including Ticketera, who handled in-person sales (totalling up to $11 million) for residents of the island, and Vibee, which is administering hotel accommodations for the more than 200,000 visitors flying in to witness the third most streamed artist in the world perform his latest album, “Debí Tirar Más Fotos” — a heartfelt tribute to Puerto Rico.
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