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Backstage With UTA Agent Mike G: Late-Night Revelry and Elevating Clients Rauw Alejandro, Cardi B, Lil Wayne’s Live Legacies
UTA agent Mike G pulls back the veil on representing a diverse catalog of musicians -- from Latin superstar Rauw Alejandro to Cardi B and Lil Wayne.
Five hours before Rauw Alejandro takes the stage for his two-hour concert, his agent, industry veteran Mike G, is skillfully maneuvering through the residential streets of Los Angeles as Beverly Hills turns into Culver City, and then Inglewood. A Partner and music agent at UTA, Mike is in high spirits, and is determined to bypass his native city’s notorious 6 p.m. traffic, ensuring he arrives well in advance of his client’s hour of meet-and-greets at the Inuit Dome. Mike ends his night at Alejandro’s concert posted just outside the backstage doors, waiting and conversing with the artist’s buzzing team until the sweaty, adrenaline-charged star finally bursts onto the scene — igniting an eruption of cheers and high-fives.
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