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Backing Dwayne Johnson’s $250 Million Christmas Movie ‘Red One’ Made Sense During the Streaming Wars. Now, Not So Much
Is Dwayne Johnson's $250 million 'Red One' a sign of where the movie business is headed or a relic from its free-spending, streaming wars past?
With that deal, the company got access to a vast library of classic films, from “Silence of the Lambs” to “The Thomas Crown Affair,” and thus a fresh arsenal of IP to reboot, reimagine and, every so often, run into the ground. Streamers have been struggling to change their payment models, with the likes of Netflix talking to the various agencies about building in bonuses tied to viewership, as opposed to handing their talent a huge check in one lump sum. Though digital releases of “Napoleon” and “Air” have reported information about grosses just like a traditional studio does, the way they reveal data on how many people have watched a film or show on their service is almost comically vague.
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