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B.J. Novak-Backed ChainFest Partners With Event Producer Medium Rare
ChainFest, a fast food celebration that debuted in LA last year, has inked a deal with Medium Rare to produce, and expand, the event.
Last month, Medium Rare closed a strategic investment from Palm Tree Crew that valued it at $50 million. Medium Rare partners and festivals include Travis Kelce’s Kelce Jam, Guy Fieri’s Flavortown Tailgate, Rob Gronkowki’s Gronk Beach, Dave Portnoy’s One Bite Pizza Festival & Sports Illustrated The Party. During the pandemic, it made a name pivoting from live space to become a broadcast and virtual production company, putting out popular streaming events, Shaq vs. Gronk and Black Entrepreneurs Day.
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