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Awards Strategists Dor Dotson and Matt Delman Launch Genuine Impression, Digital and Social Media Campaign Venture (EXCLUSIVE)
Awards season strategists Dor Dotson and Matt Delman are teaming up on Genuine Impression, a new digital and social media campaign venture.
“Genuine Impression brings together our passion for championing great cinema with a data driven approach, taking advantage of emerging trends in social media to craft an organic voice for the film. We’ve found that having a robust film-specific organic campaign, combined with a targeted ad spend, can move the needle and we are excited to bring our complementary skill sets together,” said Dotson and Delman in a joint statement. At Genuine Article, in addition to partnering directly with filmmakers, Dotson personally manages organic and paid social campaigns for a roster of exhibition and distribution clients including Netflix, IFC Center, Kino Lorber, FilmRise and more.
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