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Avex’s CEO Katsumi Kuroiwa on Producing Global Hits and AEGX’s Success
Billboard Japan interviewed Kuroiwa upon his selection for the International Power Players list and talked with him about Avex creating global hits.
You were selected for inclusion in the Billboard International Power Players in recognition of AEGX’s success in bringing artists like Ed Sheeran and Taylor Swift to perform in Japan.It seems like this collaboration with AEG has truly gained steam in the post-pandemic era. In last year’s interview (https://www.billboard-japan.com/special/detail/411), you said “we can shift from these being isolated successes to a tide that creates a new market.”Just recently, boy band ONE OR EIGHT made their debut and took the top spot on Billboard’s Heatseekers chart dated August 28. Kuroiwa: Yes, “always generate buzz” and “keep taking on new challenges.” I believe that if our employees do the kinds of things that make friends and family members say “Your company is amazing,” this will, ultimately, contribute to improved business performance.
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