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Ava Max on Proudly Entering ‘My Oh My’ Era With No Heartbreak, No Man Attached: ‘This Is the Beginning Of Me’
Ava Max sat with Billboard to talk about her upcoming 3rd LP, the 'My Oh My' single and why breakout hit 'Sweet But Psycho' wasn't just a clever title.
“I wanted people to feel the energy,” she says of the clip directed by Hunter Moreno, noting that growing up she watched a lot of Britney Spears videos, which clearly inspired the “My Oh My” visual. Now, after working with such EDM superstars Kygo, David Guetta (“Let It Be Me”) and Tiesto (“The Motto”), Max says the other names on her bucket list include Bad Bunny and J. Balvin. “I was freaking out, I mean who doesn’t love Barbie?… Of course I’m gonna do this!” she says of the track that took just two hours to record and got “no notes” from director Greta Gerwig and soundtrack boss Mark Ronson.
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