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Australian perfume brand co-owned by Ashy Bines breaks its silence after it was slammed for tone deaf marketing text message mocking New Zealand customers: 'Absolutely insane'

Australian perfume brand Hideaway has addressed the backlash it received on Thursday after it sent out an 'insane' marketing text message to New Zealand customers.

Australian perfume brand Hideaway has addressed backlash after the company sent out an 'insane' marketing text message to New Zealand customers using Maori slang. However, it seems the apology message didn't smooth things over, as the company has now apologised again after 'former' fans left complaints on the brand's Instagram account. Australian perfume brand Hideaway has addressed backlash after the company sent out an 'insane' marketing text message to New Zealand customers using Maori slang.

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