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Australia’s Video Market to Hit $12.3 Billion by 2030, YouTube, Netflix Dominate, Media Partners Asia Study Finds
Australia's video industry will reach $12.3 billion in total revenue by 2030, a new Media Partners Asia study has found.
In a new analysis of Australia’s evolving entertainment landscape, research firm Media Partners Asia(MPA) projects the country’s video industry will reach $12.3 billion in total revenue by 2030. The report identifies key growth drivers including high connected TV penetration (82% of households in 2024), continued investment in premium content, and the expansion of ad-supported SVOD tiers. “Global platforms YouTube and Netflix lead Australia’s streaming market, leveraging scale, advertising and subscription revenue,” noted MPA executive director Vivek Couto.
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