Get the latest gossip

Australia’s Senior Managers Present ‘Michael’s Rule’ to Help Promote Local Music

Had “Michael’s Rule” existed for Taylor Swift’s trek, and others, says the AAM, “how many more fans could we have introduced to a local artist.”

Australia’s music community has reached a “crisis” point, as myriad factors contribute to the closure of grassroots venues and popular festivals, and a generation of homegrown artists are essentially overlooked and locked out of the sales charts. These challenges have been recognized by governments across Australia in recent years, notes Maggie Collins, executive director of the AAM, the trade body that represents more than 300 artist managers. With the launch of “Michael’s Rule,” a voluntary code, senior artist managers call for its reintroduction “at this time of crisis for Australian music,” reads a statement from AAM.

Get the Android app