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Austin Butler and Tom Hardy Amp Up the Machismo in New ‘Bikeriders’ Trailer as Focus Relaunches the Motorcycle Movie’s Marketing Campaign
Focus Features relaunches the marketing for Jeff Nichols' motorcycle movie, starring Jodie Comer, Austin Butler and Tom Hardy, with a new trailer.
But Focus is doing the real work of reviving the awareness campaign for Jeff Nichols’ period drama about a Midwestern motorcycle club, starring Jodie Comer, Austin Butler and Tom Hardy. In pursuit of a broader appeal, Focus’ trailer skews slightly more masculine than the first footage, which told the Vandals’ story from the perspective of Kathy (Jodie Comer) as she grappled with her brooding husband Benny’s (Austin Butler) involvement in the group. Nichols unveiled the clip — which will also have prime placement before Butler’s buzzy performance as Feyd-Rautha in “Dune 2” — before an assembly of movie journalists and film critics at the Bike Shed in Downtown L.A., a modern (and quite posh) motorcycle club and bar.
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