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Audiovisual From Spain Unveils Ambitious Campaign, Star-Studded Meta Short Film to Promote Spanish Talent Abroad
The group will screen its meta short 'La causa del accidente que provocó el incendio' to markets around the world to promote Spanish talent abroad.
At the city’s historic Tabakalera culture center, ICEX CEO Elisa Carbonell explained, “This campaign aims to help build an image associated with the country related to transversality, diversity and the richness of its creativity. Directed by Lope Serrano Sol and produced by local production outfit Canada, the short includes cameos and contributions from leading Spanish talent, including Karla Sofía Gascón, who this year became the first trans actress to win best actress at Cannes for her work in Jacques Audiard’s “Emilia Pérez”; actor Berta Prieto (“Autodefensa”); European Film Award-nominated and Spanish Academy Goya award-winning actor Bárbara Lennie; Oscar-nominated “Society of the Snow” director JA Bayona; Cannes regular Albert Serra (“Pacifiction”); “Elité” actor Omar Ayuso; and “Money Heist” star Miguel Herranz. Prime’s “La virgen roja” (aka “Hildegart “) from director Paula Ortiz who participated in a roundtable discussion at the Where Talent Ignites event – debuted in San Sebastian to an incredible reception on Sunday evening.
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