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Attack of the David Attenborough AI Clones: ‘My Identity Is Being Stolen’


U.K. broadcaster David Attenborough is 'profoundly disturbed' that AI clones of his voice are proliferating online.

“Having spent a lifetime trying to speak what I believe to be the truth,” the 98-year-old naturalist and Planet Earth narrator told BBC News, “I’m profoundly disturbed to find that these days my identity is being stolen by others — and greatly object to them using it to say whatever they wish.” Dr. Jennifer Williams, an AI audio researcher at Southampton University, told BBC News she was deeply worried about the misuse of Attenborough’s trusted voice. A company called ElevenLabs offers licensed versions of Jerry Garcia, Judy Garland, Maya Angelou, Burt Reynolds, James Dean, and Sir Laurence Olivier as narrators for books and articles.

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