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Atlantic Music Group Hires Sony Veteran Brady Bedard as Executive VP of Promotion


Brady Bedard appointed executive vice president of promotion for Atlantic Music Group, transitioning from a 26-year career at Sony and Columbia.

The longtime Columbia Records pop promotion exec is the latest major hire under newly installed AMG CEO Elliot Grainge. Bedard’s career has been marked by significant contributions to the success of high-profile artists such as Adele, Beyoncé, Harry Styles, Miley Cyrus, BTS, and many more. AMG CEO Elliot Grainge praised Bedard’s extensive experience and strong industry connections, emphasizing his ability to navigate the complexities of promotion.

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