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AT&T, Amazon Prime Video Strike Women’s Sports Ad Deal Across WNBA, NWSL (EXCLUSIVE)
AT&T and Amazon Prime Video have struck a new sponsorship deal that will have the telecommunications giant support WNBA games and NWSL matches
When Caitlin Clark’s home WNBA debut streams on May 16, Prime Video’s first regular-season game, AT&T will be the presenting sponsor of the pre-show, post-show and halftime coverage. With notable recent surges in viewership for WNBA games and women’s college basketball, Madison Avenue’s attention in sports with female competitors is increasing. GroupM, the large media-investment group that is part of WPP, has vowed to double the amount of money its clients spend on women’s sports in 2024 and said in March that it would seek to create a dedicated marketplace for the programming genre in the upfront.
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