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At YouTube Brandcast, Lady Gaga, ‘Hot Ones’ & NFL Help Video Giant Mark 20 Creator-Shaped Years
The 20th anniversary of YouTube earlier this year served as the framework for the video giant's Brandcast event for advertisers Wednesday night in New York.
At YouTubeBrandcast on Wednesday night, the finale of a three-day blitz of upfront presentations in New York, Lady Gaga achieved the rarest of things: a standing ovation and screams of enthusiasm from a crowd of advertisers. The pop star’s scorching 20-minute set closed things on a high note and received the opposite of the usually jaded reactions, but the event had already been a substantive one before she stepped onstage. NFL Commissioner Roger Goodell took the stage at the Lincoln Center presentation and joined Chief Business Officer Mary Ellen Coe to mark the step-up in the relationship between the league and the video giant.
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