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At The Moment Media Aims to Tell Media-Industry Stories Via Video
At The Moment is a new business launched by former GroupM CMO Robert Wheeler
Among the broad assortment of information outlets covering the red carpet at Disney’s recent upfront showcase was a decidedly non-traditional one: At The Moment Media. Wheeler, who recently left GroupM to start the business, launches as more companies are interested in mastering the art of communicating via short videos to an audience that is increasingly using mobile devices to access news and information. He would go on to work for AT&T and former TiVo executive Tom Rogers before making his way to Xandr, an ad-tech subsidiary that AT&T tapped when it purchased the former assets of Time Warner, and, subsequently, GroupM.
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