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At the height of The Only Way Is Essex madness, Brentwood High Street was a hub of fake tan, diamante and dazzling veneers - with 12 of its shops owned by stars. But THIS is the shocking state of it now...
As ITV reality show The Only Way Is Essex - 'Towie' to its army of fans - marks its 15th anniversary, the dream has turned sour.
It was the guilty pleasure that gripped the nation – a cultural juggernaut that sent thousands of women dashing to beauticians for a Gemma Collins-style ‘vajazzle’, while men lined up at tanning salons desperate to emulate mahogany-hued heartthrob Joey Essex. Worse still, one of the show’s most beloved – and beleaguered – former stars, ex-cocaine addict James ‘Arg’ Argent, 37, found himself making headlines for all the wrong reasons this week, after pleading guilty to a domestic violence charge against his Swedish beauty queen ex, Nicoline Artursson, 32. In the same year, GX2, which sold health and fitness supplements, was opened by lovable twins Dino and Georgio Georgiades, along with an expansion for the card store Bizara, owned by their hard-partying co-star Peri Sinclair.
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