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At Least Pusha T Got One Coke Rap Into This Corporate Ad Track About Saving for Retirement


Pusha T joined Wyclef, Lola Burke, and more for a new song, 'Paper Right,' that's part of a new ad campaign for the retirement services giant, TIAA.

Pusha T has gone from dissing McDonalds to promoting long-term financial independence in a new posse cut with Wyclef Jean, Lola Brooke, Flau’jae, and Capella Grey, “Paper Right,” that’s part of a new TIAA ad campaign. Pusha T basically does the same (“Rather build a legacy for my son, that’s important for him”), not that that precludes him from slipping in a quick coke rap, albeit with a positive message: “Old ladies warned us, so they ain’t have to mourn us/Street lords said, ‘Join us’/You could turn a brick to a Beamer, here some pointers/Nowadays, I’m ignoring ’em.” “Paper Right” is tied to TIAA’s efforts to promote retirement savings for Black workers, and a portion of the song’s proceeds will be donated to “First Generation Investors,” a non-profit that teaches students how to invest.

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