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At EFM, Indies Strive to Adapt to Disruption of Global Film Market
At the European Film Market, indies strive to adapt to market changes.
At the 2023 AFM, which took place before the SAG-AFTRA strike was settled, sellers explained that buyers were talking about signing “big theatrical movies.” Defining that intention is not easy, as major $50 million-$100 million budget films are not what the indie market typically makes. The steady decline in the theatrical business, fewer film titles being released in the theaters and the total collapse of DVD retail revenues means that territory-by-territory distributors are “more as aggregators of content than tastemakers in control of their own destiny,” in the words of one leading seller. “The mega success of ‘Barbie,’ ‘Oppenheimer’ and more recently the theatrical heat around ‘Saltburn,’ ‘Ferrari’ and ‘Poor Things,’ is a lesson to us all that if we take away drama, we take away the essence of film’s ability to reach and touch audiences everywhere,” says Mister Smith Entertainment’s David Garrett.
Or read this on Variety