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Asos to charge shoppers who regularly return large amounts of goods

Online fashion retailer writes to some customers to say they face £3.95 fee unless they keep up to £40 of order

Asos is to start charging UK shoppers who frequently return large amounts of goods a fee of £3.95 to send items back unless they keep up to £40 worth of their order. The company has not defined what it deems to be a frequent rate of returns but one industry definition suggests a customer who sends back more than nine in 10 of the items they order over an extended period. Asos, which has used free returns as a marketing tool in the UK, has experimented with charges elsewhere, billing those in the US and some European countries, such as Poland, Belgium or Portugal, if they send an item back after 14 days.

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