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ASM Global and Music Venues Trust Strengthen Support for U.K.’s Grassroots Music Scene
ASM Global and the Music Venues Trust (MVT) are expanding their partnership and support to grassroots music venues and scenes in the U.K.
Next year, Katy Perry’s Lifetimes tour will hit the AO Arena in Manchester, with £1 from every ticket being donated to the MVT to distribute amongst their members. Last month the British Government called upon the live music industry to introduce a voluntary levy on all tickets sold for stadium and arena concerts in the market to help support smaller venues. “We believe this would be the quickest and most effective mechanism for a small portion of revenues from the biggest shows to be invested in a sustainable grassroots sector,” the Department for Culture, Media and Sport (DCMS) said in a report on Nov. 14.
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