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Ask Ugly: I’m addicted to lip balm – but it doesn’t work. What’s a better alternative?
In her monthly column about beauty culture, our columnist lists the ways to care for your kisser that don’t involve a plastic tube of petrochemical goo
The thin skin of your lips senses a dearth of available H 2 O in its environment, for reasons either internal (not enough water intake) or external (colder temperatures, drier air, excess exposure to UV rays or pollution particles), so it slows its cycle of renewal. It is, however, so ineffective at addressing the root cause of the problem it purports to solve that it can eventually worsen chapped lips by conditioning users to crave the short-term results it provides at the expense of exploring other, more practical solutions. That lip balm requires constant reapplication doesn’t strike consumers as a product flaw, but as an opportunity to fulfill their personal purpose: buying stuff.
Or read this on The Guardian