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Asian Content Attracts and Retains 80% of Region’s VOD Audiences, Report
Asian TV content is attracting and responsible for retaining 80% of VOD audiences in the Asia region, finds a new report.
“Content originating from Korea, Japan, China, Indonesia and Thailand drives 70-75% of premium VOD engagement, acquisition and hits in Asia,” said MPA lead analyst Dhivya T. “In Indonesia and Thailand, key studios (Screenplay, MD Entertainment, The One Enterprise, GDH 559) are growing into producers of streaming hits, with Thai drama, romance, comedy, and Indonesian horror emerging as the genres with the highest regional travelability and appeal,” said the analyst. While romance remains hugely popular, revenge plots (“Taxi Driver”), supernatural fantasies (“Island,” “The Uncanny Counter”), strong female-led thrillers and comedies (“The Glory,” “Mask Girl”) were among the top titles of 2023-24.
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