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Asia-Pacific’s Media Landscape Is Now a System Apart: ‘Never Before Has Asia Been More Diverged’
Asia's mix of developing and mature markets and content investment magnets now makes the region distinctly different from the resto of the world.
Many of the international media conglomerates are significant players in the region and have achieved success, but in many cases they have had to adapt their business models to local conditions. And, in emerging markets, notably those countries with low credit card penetration, local telcos enable flexible payment options and have access to even the lowest economic classes. “Korea-originating dramas across genres, as well as some unscripted and variety shows, travels across Southeast Asia through platforms like Netflix and Viu, and command over 70% of engagement locally.
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