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Asia Streaming Analysis: U.S. Content Is Losing Ground, but Remains Important for Subscription Trends — Report
U.S. content maintains a weakening lead in among Asia-Pacific streaming users, but it remains important for driving subscriptions, says a new report.
U.S-produced film and TV content has maintained leadership in terms of reach among Subscription video-on-demand (SVOD) users in nine major markets in Asia-Pacific. New research from consultancy firm Media Partners Asia is based on passively-collected data from 40,000 digital users amassed by its AMPD sister company. Territories covered include Australia, Japan, Korea, Singapore, Taiwan, Indonesia, Malaysia, Philippines and Thailand, from May 2023 to April 2024.
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