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Asda, Asos and Boohoo must avoid ‘greenwashing’ after crackdown
Retailers will have to file regular reports to UK regulator after concerns over environmental claims
Asda, Asos and Boohoo must avoid making misleading claims about the green credentials of their clothes in future, after a regulatory crackdown on “greenwashing” in the fashion sector. Cecilia Parker Aranha, the CMA’s director of consumer protection, wrote: “Future action by enforcers, including in respect of misleading green claims, could […] result in the imposition of a penalty.” Asos’s largest shareholder is the Danish billionaire Anders Povlsen, who also owns Denmark’s Bestseller chain and has shares in the German fashion retailer Zalando.
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