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As YouTube Marks One Year As Nielsen’s Top U.S. Streaming Platform, Senior Execs Nicky Rettke And Tara Walpert Levy Talk NFL, Ad Innovation And How Creators Invaded The Living Room
As YouTube marked 12 straight months as Nielsen's top-rated streaming platform, Deadline spoke with two top execs about how the video giant got there.
Along with the Nielsen news, the execs reflect on a blockbuster NFL season, trends in the volatile advertising market, revitalized partnerships with media companies, the unique capabilities of creators, and more. What that means is that the cable and broadcast networks don’t have the same reach at the same scale that they’ve had for years and, as a result, advertisers are increasingly turning to digital and connected TVs. So taking an advertisement that was maybe designed to be viewed in the living room and trimming it down changing the aspect ratio adding text and voiceover to make it fit perfectly naturally into the shortest experience on mobile.
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