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As Virginie Viard leaves Chanel, who are the contenders to bring its buzz back?
Artistic director’s departure opens up one of fashion’s top jobs at brand hoping to become a talking point again
Virginie Viard, the artistic director who replaced Karl Lagerfeld at Chanel after his death in 2019, is to exit the French luxury brand, leaving open one of fashion’s top jobs. Last year, the fashion insider newsletter Line Sheet reported that Viard’s tenure at Chanel “was always meant to be temporary” and Nicolas Ghesquiere, the creative director at Louis Vuitton, was in the frame for the job. Hedi Slimane, who has made a rock’n’roll aesthetic highly successful at Celine, is a strong candidate, with Business of Fashion reporting that he has been “locked in thorny contract negotiations” since autumn.
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