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As The Clock Ticks On TikTok, Rivals Like Clapper Try To Make A Mark
As TikTok fights a new law requiring a divestiture from its Chinese owner, smaller rivals may be reaping some of the benefits. One is Clapper, the short-video app launched in 2020, which saw a fourfold increase in downloads as Congress moved to pass the TikTok legislation and four two weeks afterward, according to its founder, […]
President Joe Biden signed national security legislation on April 24 that requires that TikTok’s owner, China’s ByteDance, to divest its social media platform within a year or face a ban on app stores in the United States. “They also want to enjoy the short video format, but a majority of the social media platforms, they are targeting the younger generations.” The idea, he said, was to give a space “for people where their voice is being heard and valued and they are being protected.” Caitlin Chin-Rothman, a fellow at the Center for Strategic and International Studies, said that she believes that if TikTok were forced to exit the U.S. market or sold to a different owner, rivals could benefit “whether that is Meta or Snapchat or smaller ones like Clapper.”
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